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Commercial Margin Rate

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What is Commercial Margin Rate?

The Commercial Margin Rate (CMR) is a financial metric that represents the difference between the sales revenue and the cost of goods sold (COGS) as a percentage of the sales revenue. In the context of Professional Service Automation (PSA), it measures the profitability of a service after considering the direct costs associated with delivering that service.

This is crucial for businesses using PSA software to understand their service’s profitability and make informed decisions.

Importance of Commercial Margin Rate

Understanding the CMR is pivotal for any business, especially in the service sector. Here’s why:

1. Profitability Insight: It provides a clear picture of how profitable a service is after accounting for direct costs.

2. Strategic Pricing: By understanding the margin, businesses can set strategic pricing for their services, ensuring they cover costs and achieve desired profit levels.

3. Resource Allocation: In the realm of resource management, knowing the CMR can guide decisions about where to invest resources for maximum return.

Commercial Margin Rate

Why Commercial Margin Rate is so important?

Calculating Commercial Margin Rate


Commercial Margin Rate (CMR) = (Sales Revenue – COG/Sales Revenue) × 100


Let’s say a company using KEBS project management software completes a project with a sales revenue of $10,000 and direct costs (COGS) of $6,000.

CMR = $10,000 – $6,000/$10,000* 100 = 40%

This means the company retains 40% of the revenue after covering direct costs.

Commercial Margin Rate vs Other Financial Metrics

While CMR is a valuable metric, it’s essential to differentiate it from other financial metrics:

1. Gross Margin: While both metrics consider COGS, the gross margin doesn’t factor in other direct costs like labor or project management tools.

2. Net Profit Margin: This considers all expenses, not just direct costs. It provides a holistic view of profitability after all operational costs, including overheads and taxes.

3. Operating Margin: Focuses on operating profit, which considers both COGS and operating expenses but excludes interest and taxes.

Metric Definition Calculation
Commercial Margin Rate The difference between revenue and direct costs, expressed as a percentage of revenue. A measure of profitability. (Gross Profit / Revenue) x 100%
Gross Profit Total revenue minus the cost of goods sold. Revenue – Cost of Goods Sold
EBITDA Earnings Before Interest, Taxes, Depreciation, and Amortization. A measure of operating profitability. Revenue – Operating Expenses – Depreciation – Amortization

Application of Commercial Margin Rate

CMR is not just a theoretical metric; it has practical applications:

1. Budgeting & Forecasting: By understanding the CMR, businesses can forecast future profits and set budgets accordingly.

2. Performance Analysis: Companies can evaluate the performance of different services or projects, identifying which are most profitable.

3. Strategic Decision Making: With insights from CMR, businesses can make strategic decisions, such as discontinuing low-margin services or investing more in high-margin ones.

Ready to Optimize Commercial Margin Rate?

KEBS, a leading Professional Service Automation software, can be instrumental in optimizing your CMR. With tools like employee 360, businesses can ensure optimal resource allocation, reducing direct costs. KEBS finance management software provides insights into revenue and costs, helping businesses understand and improve their CMR.

Using KEBS Gantt chart and other project management tools, businesses can ensure projects are completed efficiently, reducing the risk of cost overruns. KEBS deal management software can help businesses set strategic pricing based on their CMR, ensuring profitability.

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With tools like KEBS, businesses can gain insights into their CMR and make informed decisions to ensure profitability. Ready to optimize your CMR? Contact us or request a demo today!

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