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New Qualified Opportunities

Identify and Cultivate New Qualified Opportunities for Your Business.

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What is New Qualified Opportunities?

New Qualified Opportunities (NQO) refers to the fresh leads or prospects in a business pipeline that have been vetted and deemed to have a genuine potential to convert into paying customers.

In the realm of Professional Service Automation (PSA), NQO can be a pivotal metric, helping businesses identify genuine growth potential.

Importance of New Qualified Opportunities

They represent potential clients or projects that align with your expertise, enabling efficient resource allocation, streamlined project management, and increased revenue. In the competitive landscape of professional services, understanding and tracking NQO is crucial. Here’s why:

1. Focused Efforts: By identifying qualified leads, businesses can allocate resources more efficiently.

2. Predictable Revenue: NQO can provide a clearer picture of potential future revenue, aiding in financial planning.

3. Enhanced Sales Strategy: With insights from NQO, sales teams can refine their deal management strategies, ensuring higher conversion rates.

New Qualified Opportunities

Why Qualified Opportunities is so important?

Calculating New Qualified Opportunities


NQO = Total Leads x Qualification Rate


Total Leads = Total number of leads generated in a given period.

Qualification Rate = Percentage of leads that meet the qualification criteria.


Let’s say a PSA business generates 100 leads in a month. Upon vetting, they find that 20 of these leads meet their qualification criteria.

Using the formula:

NQO=100×0.20=20 New Qualified Opportunities

New Qualified Opportunities vs Other Metrics

While NQO is pivotal, it’s essential to differentiate it from other related metrics:

1. NQO vs Total Leads: While total leads represent all potential prospects, NQO specifically pinpoints those with a higher likelihood of conversion.

2. NQO vs Conversion Rate: Conversion rate measures the percentage of qualified leads that eventually become customers. In contrast, NQO focuses on the identification phase of the sales pipeline.

Metric Definition Significance
New Qualified Opportunities Leads or prospects that meet specific criteria, indicating a high likelihood of conversion into paying clients. A crucial metric for sales teams as it identifies potential business growth.
Revenue The total income generated from services provided. A fundamental metric to gauge financial success and sustainability.
Billable Hours The number of hours spent on client projects that can be invoiced. A key metric for tracking resource utilization and profitability.

Utilizing New Qualified Opportunities in Business

NQO isn’t just a metric to observe; it’s a tool to drive business growth:

1. Resource Allocation: By understanding NQO, businesses can better allocate their resources, ensuring that high-potential leads receive the attention they deserve.

2. Feedback Loop: NQO can also serve as a feedback mechanism. A declining NQO might indicate issues in the lead generation process or the qualification criteria, prompting businesses to re-evaluate their strategies.

Ready to Optimize Your New Qualified Opportunities?

KEBS, a leading PSA software, offers tools that can help businesses identify, track, and optimize their NQO. Leveraging PSA tools to identify, track, and nurture these opportunities ensures businesses stay competitive and profitable in today’s dynamic professional service landscape.

KEBS provides real-time reporting and analytics, helping businesses understand their NQO trends. With KEBS deal management software, businesses can seamlessly move qualified leads through the sales pipeline. KEBS allows businesses to define and refine their qualification criteria, ensuring that the leads identified as NQO truly have the highest potential.

KEBS Oppurtunities

KEBS Oppurtunities

Ready to harness the power of New Qualified Opportunities in your PSA business? Contact KEBS today or request a demo to see how KEBS can transform your lead qualification process.

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