Moving an opportunity through the sales pipeline in KEBS is a controlled process. Each stage transition is gated by mandatory fields and a user-defined checklist that the sales representative must complete before advancing. This ensures that deal data is complete and accurate at every point in the funnel, not just at creation. This article explains how stage transitions work, what the Move Stage panel contains, how the At Risk Status flag is used to signal deal health, and how opportunity tags are managed for classification and reporting.
The Move Stage Panel
Prevent opportunities from advancing through the pipeline without the data and confirmations needed at each stage, ensuring that every deal in the funnel is qualified, documented, and commercially sound before it moves closer to close.
Clicking the stage button in the top right corner of an opportunity detail view (e.g. the Customer Evaluation button) opens the Move Stage panel. This panel shows the full stage history on the left and the requirements for the next transition on the right. You cannot advance to the next stage until all requirements on the right side are satisfied.
The Move Stage panel is divided into two columns. The left column shows the complete stage timeline for this opportunity:
The right column of the Move Stage panel contains three components that must all be addressed before the transition is permitted:
Mandatory Fields are data fields that must be populated before the transition is allowed. These vary by stage and are configured by your KEBS administrator. Common mandatory fields for transitions to Customer Evaluation and Commercial Negotiation include:
| Field | Why it is required at this stage |
|---|---|
| Delivery Manager (DM) | The person accountable for delivery must be identified before the deal moves to commercial negotiation, as they need to review the scope and resource plan before terms are agreed |
| Est. Delivery Start Date | The anticipated project start date, needed to check resource availability and confirm the engagement can be resourced within the client’s expected timeline |
| Est. Delivery Finish Date | The anticipated end date of the engagement, needed to confirm the total engagement window for quote building and capacity planning |
The User Checklist is a set of confirmation items that the sales representative must check off before advancing. Each item represents a specific action or piece of evidence that should be in place at this stage. The checklist items shown in the example are:
Once all mandatory fields are filled and all checklist items are confirmed, the Move to Next Stage button at the bottom right of the panel becomes active. Clicking it advances the opportunity to the next stage and records the transition timestamp in the stage history.
The Close as Lost button at the bottom left of the panel is available at any stage. Clicking it immediately moves the opportunity to Closed Lost status without requiring the checklist to be completed. A lost reason should be recorded when using this action so that closed-lost reporting and sales debriefs have accurate data.
Moving to Closed Won: The Final Stage Transition
Ensure that every deal marked as Closed Won has passed a formal qualification gate with client-confirmed evidence, so that win rates, revenue forecasts, and new project creation are all based on genuinely secure, documented commitments.
The transition to Closed Won follows the same Move Stage structure as all other stage advances, but the checklist at this stage typically contains the most rigorous qualification items. These items confirm that the client has formally committed to the engagement before the deal is recorded as won in the pipeline.
At the Closed Won stage transition, the User Checklist typically includes items that confirm client readiness and internal qualification:
The mandatory fields for the Closed Won transition ensure that delivery planning can begin immediately after the deal is marked as won. The Estimated Delivery Start Date and Estimated Delivery Finish Date are both required, as these values are used to pre-populate the project creation form when the revenue owner or project manager converts the won opportunity into a project.
At Risk Status: Flagging Deal Health
Give sales leaders and revenue owners a formal mechanism to escalate deal health concerns without changing the sales stage, so that at-risk deals receive management attention and intervention before they are lost.
The At Risk Status panel is accessible from within the opportunity detail view. It allows the revenue owner to flag a deal as being at risk of falling through, even if its sales stage has not changed. This is separate from the stage transition mechanism and is used for deal health monitoring rather than pipeline progression.
The At Risk Status panel contains a single Risk Status dropdown. The available options and their meanings are:
| Risk Status | What it means | When to use it |
|---|---|---|
| AT RISK STATUS | The deal is flagged as being at risk. This surfaces the opportunity in at-risk pipeline reports and triggers visibility for sales leaders in their deal review dashboards. | When a client has signalled hesitation, a competitor has re-entered, a key stakeholder has left the client organisation, or budget has been put under review after verbal commitment |
| SECURED | The deal has a formal client commitment in place, such as a signed contract, a PO issued, or written confirmation. The Secured badge is visible in the opportunity header. | When the client has issued a PO, signed the contract, or provided formal written approval to proceed, even if the project creation has not yet been completed |
The Secured badge visible in the opportunity header next to the opportunity name is a direct reflection of the Secured status set in this panel. When a Closed Won opportunity shows both an AT RISK STATUS flag and a Secured badge simultaneously, it indicates that a formal commitment exists but something has subsequently put the engagement at risk. This combination is a high-priority signal for the sales leader and the revenue owner to investigate and resolve.
Opportunity Tags: Classification and Reporting Labels
Enable sales leaders and marketing teams to segment and filter the pipeline by strategic themes, campaigns, or initiative categories beyond the standard fields, so that deal performance can be analysed by any dimension the organisation needs.
Tags are free-form classification labels that can be applied to any opportunity to group it with other deals sharing the same theme, initiative, or category. Unlike the structured fields on the opportunity form, tags are flexible and can be created on demand without requiring administrator configuration. They appear in the Tags field on the opportunity detail view and can be used as filter criteria in pipeline reports.
The Opportunity Tags modal is opened from the Tags action in the three-dot menu on the opportunity header, or by clicking the Tags field in the opportunity detail edit mode. The modal provides two ways to assign tags:
- 1Click inside the Find Tags search dropdown and type the name of a tag. Matching tags from your organisation’s tag library appear as you type. Select the tag to add it to the opportunity.
- 2If the tag you need does not exist, click Create Tag at the bottom left of the modal. This opens a short form where you define the tag name and optionally assign it to a category. Once created, the new tag is immediately available for selection on this and all other opportunities.
- 3Select all the tags you want to apply. Multiple tags can be added to a single opportunity. Click Save Selection to apply all selected tags to the opportunity record.
Tags are particularly useful for the following classification scenarios:
| Use case | Example tag values |
|---|---|
| Campaign attribution | Q2-Outbound, Summit-May26, Partner-Referral-2026 |
| Strategic initiative | GenAI-Programme, Cloud-Migration-Wave2, Digital-Transformation |
| Executive visibility | CEO-Review, Board-Pipeline, Q3-Flagship |
| Competitive intelligence | Competitive-Displacement, Incumbent-at-Risk, Multi-Vendor |
| Deal type | New-Logo, Expansion, Renewal, Cross-Sell |



