This article covers the full account creation workflow in KEBS, from launching the form to filling in profile details, assigning ownership, and confirming the record is live in your accounts list. It also covers inline editing, list navigation, marking favourites, and how accounts relate to the broader lifecycle of opportunities and delivery.
Creating a New Account
Establish a single, authoritative account record that anchors every commercial and delivery activity for a given organisation, ensuring all teams work from the same data.
You can create a new account from anywhere in KEBS using the global + button in the top navigation bar. Clicking it opens a quick-access panel organised into Sales, Miscellaneous, and Admin actions. Under the Sales section, select New Account to open the account creation form.
The first thing the form asks you to do is choose an Account Persona. This determines which tab the account will appear under in the accounts list and controls certain downstream behaviours in opportunities and billing.
| Persona | When to use it |
|---|---|
| Customer | The organisation is a direct client that you deliver services to and bill against |
| Partner | The organisation is a channel partner, alliance, or subcontractor rather than an end client |
Once you select a persona, the rest of the form becomes active. Fill in the required fields across the three sections below.
Filling in Account Details
Ensure every account is fully profiled with the legal entity, geography, industry vertical, and ownership data that sales, delivery, and finance teams need to operate without gaps.
The Create Account form is divided into three sub-sections: Account Overview, Account Info, and Account Managers and Delivery Stakeholders. Each section captures a different dimension of the account record.
Account Overview captures the core identity of the account:
| Field | Description |
|---|---|
| Account Name | The display name used across all KEBS modules. KEBS alerts you if another account with a similar name already exists to prevent duplicates. |
| Legal Entity | The internal legal entity within your organisation that owns this account relationship |
| HQ Country / State / City | The registered headquarters location of the client organisation |
| Industry Vertical | The sector the client operates in, used for segmentation and reporting (e.g. Technology, Finance, Healthcare) |
| Company Stage | The growth stage of the client organisation (e.g. Startup, Growth, Enterprise) |
| Primary Operating Regions | The regions where the client conducts most of its business |
Account Info captures the commercial and organisational classification:
| Field | Description |
|---|---|
| Customer Code | A unique identifier for this account. KEBS can auto-generate this or you can enter a custom code aligned to your internal naming convention. |
| Strategic Account Tier | Classifies the commercial importance of the account. Options typically include Platinum, Gold, Silver, and Bronze. |
| Has Parent | Toggle this on if this account rolls up to a parent account. Once enabled, a Parent Account lookup field appears. |
| Business Unit | The internal business unit responsible for managing this account |
| Company Website | The client’s website URL, used for reference and enrichment |
Account Managers and Delivery Stakeholders assigns internal ownership:
| Field | Description |
|---|---|
| Account Owner (AM) | The primary account manager responsible for the commercial relationship. This field is required. |
| Engagement Manager (EM) | The person managing day-to-day engagement activities with the client |
| Delivery Manager (DM) | The person accountable for service delivery across all projects under this account |
| RevStrat Co-Pilot | A secondary owner who supports revenue strategy for this account |
Once all required fields are filled, click the red save button (the checkmark icon at the bottom right) to create the account.
Account Created: List View and Favourites
Give account managers instant access to the accounts they work on most frequently by pinning them to their personal My Accounts view, reducing navigation time across large account lists.
After saving, KEBS adds the new account to the top of the accounts list and displays a confirmation toast at the bottom of the screen: Added to my Accounts. The total account count in the relevant tab (Customer or Partner) increments by one, confirming the record has been saved.
Notice that the new account’s Fav column shows a filled gold star. This means KEBS automatically marks the account as a favourite when you create it. You can toggle this star on any other account row to add it to your personal My Accounts list, or click a filled star to remove it.
- Filled gold star: The account is in your My Accounts list and will appear in your personalised account view
- Empty star: The account is not in your My Accounts list. Click to add it.
The list view also reflects the Strategic Account Tier you assigned during creation. In the example above, the account is classified as Platinum, which is visible directly in the list without opening the record. This allows sales leaders to quickly scan the list and identify high-priority accounts.
Account Lifecycle: From Record to Active Pipeline
Show sales teams how an account immediately becomes a live commercial entity by linking it to opportunities, so that pipeline data is account-centric from the moment the first deal is created.
Once an account is created, it becomes immediately available as a lookup target in all other KEBS modules. The most common next step is creating an opportunity against the account. When you open the Opportunities module, you will see the account name appear in the Account column of any opportunity that has been linked to it.
The opportunities list gives you a cross-account view of all deals in your pipeline. Each row shows:
| Column | What it shows |
|---|---|
| Opportunity ID | A unique system-generated reference for the deal |
| Service Type | The billing model, shown as a colour-coded badge (e.g. Time and Material, Fixed Bid, Fixed Capacity) |
| Opportunity Name | The name of the deal as entered during creation |
| Account | A clickable link to the account this opportunity belongs to. Hovering over the link shows the account name as a tooltip. |
| Sales Stage | The current stage in the sales funnel, shown as a colour-coded badge (e.g. Initial, Customer Evaluation, Closed Won) |
| Opportunity Value | The estimated commercial value of the deal at this point in the sales process |
| Opportunity Status | Whether the deal is Open or closed |
Filtering the Accounts List
Help account managers and sales leaders quickly isolate the accounts relevant to them, whether by territory, ownership, or time period, without scrolling through the full list.
Click the Filter button at the top of the accounts list to open the filter panel. The panel displays all available filter dimensions as columns. You can select one or more values within each dimension, and KEBS will apply all active selections simultaneously to narrow the list. Active filter values are highlighted in the panel so you can see exactly what is applied at any time.
The available filter dimensions on the accounts list are:
| Filter | What it filters by |
|---|---|
| Created On | The date the account was created. Options include Current Year, Previous Month, This Month, and This Week. |
| Account Persona | Filters by Customer or Partner accounts |
| Country | The HQ country of the account. Select one or multiple countries to see accounts headquartered in those locations. |
| Account Owner (AM) | The account manager assigned as the primary owner. Use this to see accounts owned by a specific team member. |
| Delivery Manager (DM) | Filters accounts by the delivery manager assigned to them, useful for delivery leads who need to see their portfolio. |
| RevStrat Co-Pilot | Filters by the RevStrat Co-Pilot assigned to the account |
| Engagement Manager (EM) | Filters accounts by the engagement manager responsible for day-to-day client interaction |
Each filter column also has a search icon at the top right, allowing you to type and search within the values listed. This is particularly useful for the Account Owner and Delivery Manager columns when your organisation has a large team.
Once you have made your selections, click the green checkmark button at the bottom right of the panel to apply the filters. The accounts list will immediately update to show only records matching all active selections. Click the red X button to discard your selections and close the panel without applying any changes.



